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Wheaton JCPenney Unveils ‘New Look’ at Renovated Store | Events

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Wheaton JCPenney Unveils ‘New Look’ at Renovated Store

On Oct. 22, JCPenney will unveil its newly renovated store in Wheaton Plaza with a ribbon-cutting ceremony.  The completely remodeled store has the look and feel of a new JCPenney story and will show customers it’s a new day at JCPenney, America’s shopping destination for discovering great styles at compelling prices.

Earlier this year, the store also celebrated the grand opening of Sephora inside JCPenney, making JCPenney a one-stop shop for complete head-to-toe style.  Sephora, the ultimate beauty destination, provides makeup mavens, fragrance fanatics, and skincare addicts a new way to shop by giving them the freedom to explore and sample an array of sought-after beauty brands including Nars, Smashbox, Korres, Philosophy, Ojon, Dior and DKNY along with Sephora’s own collection. 


 Interviews with JCPenney store manager and Sephora beauty manager

 Interviews with customers discovering the store’s great new style

 Store ribbon-cutting ceremony

 Presentation of a $2,500 JCPenney Afterschool grant benefiting Silver Spring Branch YMCA

 Capture the store’s new look, design and layout

 Get a sneak preview this week… for your advance stories. 



JCPenney at Wheaton Plaza

1160 Viers Mill Road

Wheaton, MD  20902


Oct. 22 Ribbon Cutting at 9 a.m.


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Contact JCPenney Corporate Communications  

972-431-3400 or jcpcorpcomm@jcpenney.com